Director: Roko Babich
Production Company: BDA Singapore
Producer: Sarah Dillon-McGuinness 
Year: 2023

This series of videos showcases the Anchor Food Professionals range of products. Each video covers one recipe that subtly depicts the chef’s expertise but is predominantly focused on the innovation, technique and the key value propositions of the featured AFP product. Capturing beautifully lit and choreographed camera movement with detailed and delicious food shots, the videos are designed to draw the viewer in and to keep them engaged.